To celebrate Olivia Rodrigo's new era and latest album you seem pretty sad for a girl so in love, IHC and Anthemic teamed up to produce two simultaneous multi-day fan activations across Los Angeles.

On Melrose, we transformed a city parking lot into a dreamlike park where fans could escape reality and step into Olivia's world to chill, sip some matcha and listen to the new album. Meanwhile, in DTLA, fans were invited to step inside a recreation of Olivia’s the cure music video in collaboration with set designer Liam Moore.

Every corner of each activation invited guests to explore through interactive moments, exclusive merch, and highly shareable photo opps.